RECLAIM YOUR
CROWN

PHILLIP KINGSLEY

A pitch campaign concept positioning Philip Kingsley as the go-to brand for hair loss solutions.

We created an uplifting concept built around helping people reclaim their crown, restore their confidence, and feel like their best selves again. At the heart of the visual identity was a new, ownable brand mark. We removed the ‘K’ from the logo, flipped it, and transformed it into a crown.

The campaign paired bold, empowering headlines with confident, strength-filled imagery to celebrate resilience and redefine what it means to feel good in your hair and in your skin.