CHIP WINNER
2022
BEST CORPORATE
IDENTITY
IKEA’s vision globally is “To create a better everyday life for the many people.” This vision goes beyond home furnishing. They want to have a positive impact on the world. They were also one of the first companies to halt trading in Russia, showing solidarity with Ukraine. There’s only one IKEA store in Ukraine - in the capital of Kyiv. To show support we’ll rebrand IKEA stores across the world, changing their name to ‘IKYIV’.
Up there in blue and yellow, they’ll show solidarity with their Ukrainian colleagues, friends and family. There’ll also be donation points added at every store for customers, as well as IKEA donating money and goods themselves. Helping to create a better everyday life for the refugees of a brave nation.
CHIP WINNER
2022
BEST TRANSPORT
In 2022 British women are still being held back by the gender pay gap. Derby takes top spot at 31.3%, closely followed by St. Albans with 27.4% and City of London 26.3%*. We’ll raise awareness, and eyebrows, in the place where people will be thinking about their working day the most, on their commute.
At busy train stations we’ll physically show the biggest pay gaps in Britain on crowded commuter platforms using the yellow ‘mind the gap’ line. Pushing people further back to metaphorically show them how it feels for women in the city. This will be accompanied with ‘mind the pay gap’ and a QR code leading the Women’s Equality Party website.
