Music to your ears

SPECSAVERS

A social campaign supporting the launch of Specsavers Ireland’s “Music to Your Ears” PRSI advert.

To support the rollout of the Music to Your Ears campaign, we created a suite of social content designed to raise awareness of Ireland’s PRSI scheme which allows eligible people to claim up to €1,000 towards hearing care, including free hearing tests and hearing aids. Yes, free.

To drive engagement and spark conversation, we focused on a simple but powerful question: What would life be like if you couldn’t hear music? The result was an emotionally resonant campaign that highlighted the value of hearing in everyday joy while directing audiences to check their eligibility and take action.