#CHOOSE KINDNESS

SIMPLE SKINCARE

A second digital campaign following the success of Mix Up Your Make Up in 2018, to launch a new Limited Edition Little Mix range of Simple products celebrating kindness.

We decided to collaborate with the anti-bullying charity; Ditch The Label to create a purpose lead campaign to tackle online bullying and choose kindness.

TWITTER AWARDS 2020
Best Purpose Campaign

CREATIVEPOOL AWARDS 2020
Effectiveness - SILVER & PEOPLE’S CHOICE
Social - BRONZE & PEOPLE’S CHOICE
Integrated - PEOPLE’S CHOICE

DMA AWARDS 2020
Best Brand Building Campaign - SILVER
Best Social Media - SILVER