SIMPLE SKINCARE

MIX UP YOUr
MAKE-UP

A digital campaign celebrating individuality, created for the launch of Simple’s Limited Edition Little Mix range.

To mark the launch of a special Little Mix product range, we developed a bold digital campaign that encouraged girls to mix up their make-up and express themselves in their own way.

We created eye-catching, scroll-stopping content designed to burst into the audience’s digital space. Four distinct visual worlds were crafted, each reflecting a different personality and complexion to show that no matter your vibe, Simple’s gentle yet effective skincare lets you wear your make-up your way.

The campaign tapped into the power of individuality, self-expression, and the confidence to be unapologetically you.

CREATIVEPOOL 2019
Effectiveness - BRONZE
Effectiveness - PEOPLES CHOICE
Integrated - PEOPLES CHOICE

THE DRUM AWARDS 2019
Best Integrated Marketing Campaign - GOLD

DIGITAL IMPACT AWARDS 2019
Best Digital Communication as part of an Integrated Campaign - GOLD
Best Use of Digital from the FMCG Sector - SILVER

THE DRUM SOCIAL BUZZ AWARDS 2019
Best Use of Social Media Advertising - SHORTLISTED
Best FMCG/Consumer Goods Social Media Strategy/Campaign - SHORTLISTED
Best Integrated Campaign - SHORTLISTED