"2 in 5 already facing choice between heating or eating before energy bill hike" - Metro 2022/23.

In response to the cost of living crisis and soaring energy prices, I developed a bold stunt concept to highlight the impossible choices many were being forced to make.

The idea: place a Just Heat billboard directly beside a Just Eat one. A simple but powerful juxtaposition that brings the “heating vs. eating” dilemma into sharp focus. To turn awareness into action, the concept included a partnership with food bank charity Feeding Britain, plus a QR code directing people to advice and support via the Boxt website.

Though the idea remained at concept stage, it aimed to combine creative impact with real-world help.